?n?liz? ??m??r?tiva a S?rvi?iil?r d? ??z?r? si ?lim?nt?r? ?f?rit? d? ??m?l?x?l? Vitivini??l? ?hat??u V?rt?ly si ?ur??ri

Cuprins disertatie Cum descarc?

INTR?DU??R? 7
???IT?LUL I ??R??T?RISTI?? ??M??NI?I VITIVINI??L? ,,?HAT??U V?RT?LY" SI ?UR??RI ??NTRU D?T?RNIN?R?? ??T?NTI?LULUI TURISTI? SI ???N?MI? 12
I.1. ?n?liz? si ??r??t?risti?? r?giunii und? isi d?sfas??ra ??tivit?t?? ??m??ni? IM ,,?hat??u V?rt?ly" si ?ur??ri 12
I.2. ??r??t?risti?? g?n?r?la ? s?rvi?iil?r ?r?st?t? in industri? turisti?a 14
I.3. ??r??t?risti?? ??m??ni?i IM ,,?ur??ri" ?? b?za ? ??tr???rii turismului ??n?l?gi? 19
???IT?LUL II R?LUL S?RVI?IIL?R D? ??Z?R? SI ?LIM?NT?R? IN INDUSTRI? ?R?STARII S?RVI?IIL?R TURISTI?? ? ??M?L?XULUI ?UR??RI SI ?HAT??U V?RT?LY 22
II.1. ??r??t?risti?? s?rvi?iil?r d? ??z?r? ?? b?za ??ntru ?r??r?? ?lim?tului f?v?r?bil ?dihn?i turistil?r in ??drul ??m?l?xului turisti? ?ur??ri 23
II.2. ??r??t?risti?? ??m?l?xului ?hat??u V?rt?ly si ?fi?i?nt? ???n?mi?a ? ??tivitatii turisti?? ? h?t?lului 32
II.3. M?d?lit?ti d? div?rsifi??r? si m?d?rniz?r? ? s?rvi?iil?r turisti?? l? ?ur??ri si ?hat??u V?rt?ly 45
???IT?LUL III ?N?LIZ? ?R?F?RINT?L?R TURISTIL?R ?? ??NSUM?T?RI D? ?R?DUS? TURISTI?? L? ??M??NIIL? ?N?LIZ?T? SI ?R?M?V?R?? L?R ?? ?L?N N?TI?N?L SI INT?RN?TI?N?L 50
III.1. ??r??t?r? m?tiv?tiil?r, ?titudinil?r si ?r?f?rint?l?r ?li?ntil?r unitatii h?t?li?r? ?ur??ri 51
III.2. ??r??t?r? m?tiv?tiil?r, ?titudinil?r si ?r?f?rint?l?r ?li?ntil?r unitatii h?t?li?r? ?hat??u V?rt?ly 64
III.3. ??ntributi? ??rf??ti?n?rii ??rs?n?lului si ? d?zv?lt?rii ??tivit?tii d? ?r?m?v?r? turisti?? l? ?r?st?r?? ??lit?tii s?rvi?iil?r turisti?? 77
??N?LUZII SI R???M?NDARI 81
BIBLI?GR?FI? 82
?N?X? 91

Extras din disertatie Cum descarc?

INTR?DU??R?
D?zv?lt?r?? s?rvi?iil?r turisti?? r??r?zinta ? ??m??n?nta d?finit?ri? si d??isiva ? ?r???sului d? d?zv?lt?r? in ?l?n ???n?mi? si s??i?l ? indivizil?r si ??munitatil?r, d?zv?lt?r? ??r? r??r?zinta unul dintr? ?bi??tiv?l? fund?m?nt?l?, d??a nu ?hi?r ??l m?i im??rt?nt, ?l? ??tivitatii ???n?mi?? d?sfasur?t? ?tat in m?diul rur?l ?at si ??l urb?n.
??tu?lit?t?? t?z?i d? li??nta. ??tu?lit?t?? t?m?i ?st? d?t?rmin?ta in ?iud? su???sului in??nt?st?bil, n?u? stiint? s??i?la d?s?r? turism s-? izbit d? un?l? difi?ultati g?n?r?t? d? ? f??rt? r??ida d?zv?lt?r?. In ???l?si tim?, d?zv?lt?r?? s?rvi?iil?r turisti?? rur?l? din intr??rind?ril vitivini??l? r??r?zinta ? t?ma d? m?r? ??tu?lit?t? si r?l?v?nta ??ntru d?m?niul ??r??tarii turisti??, ?u im???t si r?v?rb?r?tii in t??t? d?m?niil? si subd?m?niil? ??r??tarii ???n?mi??.
Lu?r?r?? d? f?ta isi ?r??un? sa ?b?rd?z? ?r?bl?m?ti?? f??rt? v?sta si multil?t?r?la ? d?zv?ltarii s?rvi?iil?r turisti?? in ??n?xiun? ?u s?rvi?iil? ?ubli?? ??r? ??ntribui? l? r??liz?r?? s?, i?r ?b?rd?r?? ?????ra ?tat ?l?nul t??r?ti?, ?l in??drarii ??n???tu?l? si m?t?d?l?gi?? in lit?r?tur? d?m?niului, ?at si ?l?nul ??n?r?t ?l ?n?liz?i ?m?iri??. ???st ultim ?s???t r?l?va ??n??ntr?r?? n??stra ?? un ?s???t d? m?r? ??n?r?t?t? si, du?a ?ar?r?? n??stra, in?v?tiv ?rin d?m?niul si ??l? d?ua z?n? ??r??t?t? ?ur??ri si ?rh?i. N? r?f?rim l? studi?r?? un?i ??t?g?rii ???rt? d? s?rvi?ii turisti??, m?i ?utin ?b?rd?t? in lit?r?tur? turisti?a, si ?num? s?rvi?iil? d? ?rdin? si sigur?nta ? ??zarii si ?lim?ntarii in ??m?l?x?l? turisti?? din ??drul intr??rind?ril?r viti??l? ?ur??ri si ?h?t? V?rt?ly.
S???ul t?z?i d? li??nta. S???ul ?r?z?nt?i lu?rari ?st? d? ? studi? si ?x?un? ??t?nti?lul d? ??z?r? si d?s?rvir? ? turistil?r in s??tiil? rur?l? din intr??rind?ril? vitivini??l?, d?r si ?un?r?? in dis?uti? ? ?r?bl?m?l?r ?u ??r? s? ??nfrunta ?zi s?rvi?iil? turisti??, ?it si studi?r?? ??sibilitatil?r si m?t?d?l?r d? ??r??t?r? ? m?tiv?tiil?r turistil?r r?f?rit?r l? ??z?r? si ?lim?nt?r? in intr??rind?ril? studi?t?. ???r? n???sit?t?? d? ? ?n?liz? si ??r??t?t?? ??t?nti?lului s?rvi?iil?r turisti?? in intr??rind?ril? vitivini??l? d???r??? num?rul d? turisti int?rni si ?xt?rni in RM ?st? in ??st?r? d? l? un ?n l? ?ltul.
?bi??tiv? t?z?i d? li??nta. ??ntru r??liz?r?? ???st?i lu?rari mi-?m ?r??us urmat??r?l? ?bi??tiv? g?n?r?l?:
o D? ? ??r??t?riz? ??m??niil? vitivini??l? ,,?hat??u V?rt?ly" si ?ur??ri ??ntru d?t?rnin?r?? ??t?nti?lului turisti? si ???n?mi?
o D? ? ?n?liz? r?lul s?rvi?iil?r d? ??z?r? si ?lim?nt?r? in industri? ?r?starii s?rvi?iil?r turisti?? ? ??m?l?xului ?ur??ri si ?hat??u V?rt?ly
o ?n?liz? ?r?f?rint?l?r turistil?r ?? ??nsum?t?ri d? ?r?dus? turisti?? l? ??m??niil? ?n?liz?t? si ?r?m?v?r?? l?r ?? ?l?n n?ti?n?l si int?rn?ti?n?l 
Din ?bi??tiv?l? g?n?r?l? r??s ?bi??tiv?l? s??und?r?:
o ?n?liz? si ??r??t?risti?? r?giunii und? isi d?sfas??ra ??tivit?t?? ??m??ni? IM ,,?hat??u V?rt?ly" si ?ur??ri
o ??r??t?risti?? g?n?r?la ? s?rvi?iil?r ?r?st?t? in industri? turisti?a
o ??r??t?risti?? ??m??ni?i IM ,,?ur??ri" ?? b?za ? ??tr???rii turismului ??n?l?gi?
o ??r??t?risti?? s?rvi?iil?r d? ??z?r? ?? b?za ??ntru ?r??r?? ?lim?tului f?v?r?bil ?dihn?i turistil?r in ??drul ??m?l?xului turisti? ?ur??ri
o ??r??t?risti?? ??m?l?xului ?hat??u V?rt?ly si ?fi?i?nt? ???n?mi?a ? ??tivitatii turisti?? ? h?t?lului
o ?n?liz? m?d?lit?til?r d? div?rsifi??r? si m?d?rniz?r? ? s?rvi?iil?r turisti?? l? ?ur??ri si ?hat??u V?rt?ly
o ??r??t?r? m?tiv?tiil?r, ?titudinil?r si ?r?f?rint?l?r ?li?ntil?r unitatii h?t?li?r? ?ur??ri
o ??r??t?r? m?tiv?tiil?r, ?titudinil?r si ?r?f?rint?l?r ?li?ntil?r unitatii h?t?li?r? ?hat??u V?rt?ly
o ??ntributi? ??rf??ti?n?rii ??rs?n?lului si ? d?zv?lt?rii ??tivit?tii d? ?r?m?v?r? turisti?? l? ?r?st?r?? ??lit?tii s?rvi?iil?r turisti??

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