Treating consumers unethically

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?NTRODUCT?ON.4
CHAPT?R ?
BUS?N?SS ?TH?CS.5
1.1 Bas?c conc?pts.5
1.2 Th? n??d for bus?n?ss ?th?cs.10
1.3 Norms and fr??dom.16
1.4 Th? ?th?cal pr?nc?pl?s for bus?n?ss.21
CHAPT?R ??
ALL ABOUT VODAFON?.25
2.1. Vodafon?'s ?nt?rnal?zat?on.26
2.2. ?stabl?sh?ng an ?nt?rnat?onal Pr?s?nc?.28
2.3. Cr?at?ng Bus?n?ss Syn?rg??s.29
2.4. G?n?rat?ng R?v?nu?s through ?xport?ng.29
2.5. ?arn?ng Cap?tal Ga?ns.29
2.6. Strat?gy formulat?on.32
2.7. ?nt?rnat?onal ?nv?ronm?nt Ass?ssm?nt.33
2.7.1. Phys?cal R?sourc?s and P?rsonal Comp?t?nc??s.33
2.7.2. Valu? Cha?n Analys?s.34
2.7.3. F?rm - Sp?c?f?c Advantag?s.35
2.7.4. Country - Sp?c?f?c Advantag?s.38
2.8. ?ndustry analys?s - Port?r's f?v? forc?s mad? Vodafon? ?n Roman?a.39
2.8.1. R?valay among ?x?st?ng f?rms.40
2.8.2. Suppl??rs.40
2.8.3. Buy?rs.40
2.8.4. N?w ?trants.41
2.8.5. Subst?tut?s.42
CHAPT?R ???
FUNCT?ONAL STRAT?G??S.43
3.1. Mark?t?ng Strat?gy.43
3.1.1. Product.44
3.1.2. Plac?.44
3.1.3. Pr?c?.44
3.1.4. Promat?on.44
3.2. Human R?sourc?s Strat?gy.45
3.2.1. Tra?n?ng and D?v?lopm?nt.45
3.2.2. R?ward syst?ms.46
3.2.2.1. Comp?nsat?on.47
3.3 The Relationship Between Consumer Rights and Vodafone Business Ethics.48
3.3.1 Expectations vs reality.48
3.3.2 Financial Responsibility.52
Conclus?on.53
R?f?r?nc?s.55
App?nd?x.57


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?NTRODUCT?ON
The international business environment, through its cultural and economic diversity, often puts international managers in great difficulty as it generates a large variety of ethical issues.
On a short term, finding a solution and respecting the organizational principles of business ethics could generate an increase of the organizational costs and, thus, a decrease of efficiency. But, on a long term, even though there is the possibility that the ethical management practices are not related to the specific indicators of financial profitability, there is no inevitable risk between the ethical practices and the profit.
This is demonstrated by the well-known corporations that are respected by the consistency with which they assume ethical responsibilities and obtain, at the same time, superior financial results.
Consequently, the profit and the ethics can be considered two essential parts in the process of evaluating the organizational activity results as, while the profit reflects the organizational results from a quantitative point of view, the ethics reflect the quality of these results. International managers carry the heavy task of formulating organizational policies and standards by combining the law, the ethical business principles, the local cultural values and the organizational standards.
The ethics fulfills, from this perspective, the managers' catalyst role to take fair actions from a social point of view and it represents a guide in making and evaluating the business decisions, appreciated in most countries of the world. 
The ethical-related issues have been approached since ancient times and have represented the foundation of different religions and life styles. The ethics can be found in all aspects of human activity as the individuals have been preoccupied with the quality of their behavior towards the people around. 
Even if they do not purposefully intend to improve their relations with the others, people always evaluate their behavior from the point of view of their correctness. 
Thus, we can consider that the ethics represents a mental process systematically developed to identify and evaluate the differences between the way it is and the way it could be the result of a human action or activity in order to improve the human behaviors in society.
CHAPT?R ?
BUS?N?SS ?TH?CS
1.1 Bas?c conc?pts
Just l?k? m?d?cal or l?gal ?th?cs, bus?n?ss ?th?cs ?s an appl??d ?th?cal th?ory. Mor?pr?c?s?ly, th? conc?pts and m?thods of ?th?cs, as a g?n?ral th?ory, ar? ?nvok?d ?n d?al?ng w?th th? sp?c?f?c ?ssu?s of a c?rta?n f??ld of act?v?ty, such as h?alth car?, law and l?g?slat?on or bus?n?ss . Dat?d back to Cod? of Hammurab? som? 4,000 y?ars ago, bus?n?ss ?th?cs ?s a soc?al sc??nc?, whos? ma?n a?m ?s to d?f?n? and ?xam?n? th? r?spons?b?l?t??s of bus?n?ss?s and th??r ag?nts as a part of th? g?n?ral moral ?nv?ronm?nt of a g?v?n soc??ty . 
Th? products of th?s f??ld of r?s?arch ar? s?ts of rul?s and cod?s of conducts, wh?ch s?rv? as a m?ans of prot?ct?on from th? poss?bl? ?nfr?ng?m?nts of moral cod?s as a r?sult from th? g?n?ral act?v?t??s and r?spons?b?l?t??s of a f?rm to ?ts stak?hold?rs (?.g. g?n?rat?ng prof?ts for shar?hold?rs and tax?s to th? gov?rnm?nt).
Th?s pap?r w?ll br??fly ?xpla?n th? foundat?ons and th? grow?ng ?mportanc? of bus?n?ss ?th?cs ?n today's ?conomy. 
?n ?ts s?mpl?st s?ns?, th? f??ld of bus?n?ss ?th?cs r?pr?s?nts th? m??t?ng po?nt b?tw??n ?th?cs and bus?n?ss, wh?r? bus?n?ss d?c?s?ons and th??r ?mpl?m?ntat?on ar? ?valuat?d ?n t?rms of th? "r?ght" (moral) and "wrong" (?mmoral). How?v?r, ?th?cal d?c?s?on-mak?ng ?s far from b??ng s?mpl?, as ?s ?nvolv?s much gr?at?r compl?x?ty and d?bat? than oth?r ?th?cal f??lds, ?v?n compl?cat?d on?s such as b?o?th?cs. 
Th? ma?n r?ason for th?s confus?on ?s not only th? th?m?s of bus?n?ss ?th?cs, but th? d?ff?culty to r?cogn?z? th? r?l?vanc? of ?th?cs to th? bus?n?ss d?c?s?on ?n qu?st?on. For ?xampl?, corporat? gov?rnanc? standards ar? clos?ly r?lat?d to ?th?cs, but th? w??ght of th? latt?r ?n th? sp?ctrum of th?s f??ld (wh?ch also ?nvolv?s f?nanc?al, l?gal and oth?r ?ssu?s) ?s not always cl?ar, ?sp?c?ally wh?n ?th?cal standards coll?d? w?th oth?r customs.
Thus, ?t ?s b?tt?r to d?f?n? bus?n?ss ?th?cs through th? typ?s of r?spons?b?l?t??s ?t do?s and do?s not d?al w?th. That ?s, ?nst?ad of sugg?st?ng "th? b?st on? way" of ?.g. corporat? gov?rnanc?, th? bus?n?ss ?th?cs school w?ll ?mphas?z? th? moral und?rp?nn?ngs of th? matt?r and w?ll support th? d?c?s?ons and act?ons only from thos? p?rsp?ct?v?s. F?nally, ?th?cs d?ff?r from law by th? s?ns? that not ?v?ryth?ng that ?s l?gal ?s also moral. For ?nstanc?, although ?t ?s l?gal for a company to pollut? to ?nv?ronm?nt to som? ?xt?nt, many would argu? that pollut?on ?s ?nh?r?ntly ?mmoral and h?nc? un?th?cal.


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