Manipularea prin structurile mass-media

Cuprins licenta Cum descarc?

?ntr?du??r? 3
?a??t?lul. ?. ?an??ular? 5
Sub?a??t?lul ?.1.- D?f?n?t??, ?r?m?s? t??r?t??? 5
Sub?a??t?lul ?.2. - ?ra?t??? man??ulat?v? - d?f?n?t?? s? ?ara?t?r?st??? 7
S??t?un?a 2.1. - ?v?nul 12
S??t?un?a 2.2. - ?nt????ar?a 14
S??t?un?a 2.3. - D?z?nf?rmar? 15
S??t?un?a 2.4. - ?r??aganda 18
?a??t?lul.??. - ?an??ular?a ?nf?rmat??nala s? stru?tur?l? m?d?at??? 21
Sub?a??t?lul 1. ?r?sa 21
Sub?a??t?lul 2. ??l?v?z?un?a 24
Sub?a??t?lul 3. ?nt?rn?tul 30
?a??t?lul ???. Stud?u d? ?az - ?an??ular?a ?r?n t?l?v?z?un? (?nt?na 3). ?am?an?a ?l??t?rala d?n 2014 34
3.1. G?n?ral?tat? 34
3.2. ??t?r?? ?am?an??? ?l??t?ral? d?n 2014 39
3.3. ??hn??? d? man??ular? ut?l?zat? d? ?nt?na 3 ?n ?am?an?a ?l??t?ral d?n 2014 41
?a??t?lul ?V. ??n?luz?? 49
??bl??graf?? 51


Extras din licenta Cum descarc?

?ntr?du??r?
In ????lul ???, man??ular?a a d?v?n?t un ??n???t ??m?l??, ?u ? ar?? d? ra??and?r? larga, avand caract?r?st?c? ??z?t?v? s? n?gat?v?. D?zv?ltar?a ?????tat?? a d?t?rm?nat ? ???an??un? atat a d?v?r??l?r t??ur? d? ?ut?r?, ?at s? a f?rm?l?r d? man??ular?, a ma??l?r ?r??um d?z?nf?rmar?a ?au d?n?grar?a ?ubl??a. F?rm? al? man??ular?? ????ta ?n f???ar? d?m?n?u ??n?t?tut?v al v??t?? un?? ??r??an?: ???n?m??, ?du?at?? s? ?ultura. ??nfuz?a s? ?n??rt?tud?n?a ?a urmar? a d?z?nf?rmar??, adu? ? ??r?? d? ?r?jud???? atat ??ntru ?nd?v?d ?at s? ??ntru ??l??t?v.
????ta ? mult?tud?n? d? fa?t?r? ?ar? au fav?r?zat ?v?lut?a a???tu? f?n?m?n n?gat?v in ?????tat?. Unul d?n ??? ma? ?m??rtant? fa?t?r? ?st? r??r?z?ntat d? ma?? m?d?a. ?r??a ??r??a s? ??a t?l?v?zata d?t?n un a??rt ??n??d?rab?l in f?rmar?a ???n??? ?ubl???, d?v?n?nd un ??l?n in mult??l??ar?a ?mag?n?? un?? ?nt?tat?. ??tf?l, ma?? m?d?a d?v?n un m?d?u ?r??ln?? ??ntru ,,t?ntat?a'' d? a??lar? la d?v?r?? t?hn??? d? man??ular? s? d?z?nf?rmar?. St?r?l? l????t? d? ?b???t?v?tat? ?au ?m???un?l? ?u ?ara?t?r ??nfuz ?unt ?at?va ?n?trum?nt? d? man??ular? a ??tat?n?l?r ut?l?zat? atat d? ?r??a ??r??a ?at s? ??a t?l?v?zata.
??ma ?r?z?nt?? lu?rar? ??t? una ?nt?n? d?zbatuta in l?t?ratura d? ?????al?tat? in ult?m?l? d???n?? - man??ular?a ?r?n stru?tur?l? ma??-m?d?a. ???a?ta t?ma a ??n?t?tu?t ?b???tul a n?numarat? s?nt?z?, ?ar? au ab?rdat ?r?bl?mat??a man??ular?? ?r?n ?r?sa, t?l?v?z?un?, ?nt?rn?t d?n d?v?r?? ungh?ur?. 
In ?r?z?nt, in R?man?a ?? ?un? ma? a?ut ? alta ?r?bl?ma d??at ??a a ra??rtulu? d?ntr? ma?? s? ?l?t?, anum? ??r?ua??un?a ???ulat??? s? man??ular?a ???n??l?r, at?tud?n?l?r s? ??m??rtam?nt?l?r. ??r?ua??un?a s? man??ular?a ?-au ??nturat ?a ?un?t? n?vralg??? a?ut? in v?ata ????ala d? az?. ??n??d?rand ?a ??t? d? dat?r?a ??r??tat?r?l?r d?n d?m?n?ul st??nt?l?r ?????uman? ?a ab?rd?z? d??fun?t??nal?tat?l? ???t?mulu? ????al, am c?ns?d?rat ?a r?al?tat?a ?m?un? ? lu?rar? f??al?zata ?? m??an??m?l? ?r?du??r?? ???n??? ?ubl???, r?l?vandu-?? r?lul ??mun??ar?? ??r?ua??v? s?, d?n n?f?r???r?, ?a??an?l? man??ular??. 
?an??ular?a nu ??t? ? "arta" ?? ?al? d? d?s?ar?t??. D?m??tr?va, ?? ?ra?t??a d?n ?? in ?? ma? mult d? ?atr? maj?r?tat?a ?am?n?l?r s? in?a ?u mar? ?ntuz?a?m, d? ?atr? "ma?str?? man??ulat?r?", ?ar? ?? afla in guv?rn? s? in mana ??l?r ?ar? n? d?r?j?aza ??arta. ?an??ular?a ??t? un ?uvant "mar?", un t?rm?n va?t ?u ??n?tat?? d?v?r??, f?art? rar ??z?t?v?, ?a ??n?t?tu?nd ?u ??rt?tud?n? j??ul ???h?l?g?? in ?ar? d????r? n? la?am antr?nat? ?u ?la??r?, d? mult? ?r? b#%l!^+a??n??nst??nt?. 
F?n?m?nul man??ular?? a a?arut ?n ??mun??ar?a d? ma?a ? data ?u t?l?v?z?un?a, in?a d?zv?ltar?a ?analulu? aud??v?zual a r?d??at a??a?ta ?r?bl?ma la ??t? fara??r???d?nt. ?r?n d?v?r?? t?hn??? d? man??ular?, t?l?v?z?un?a ??at? ?r?a ad?varat? ??r???l? ????al?. 
?u t?t?? ?unt?m ??nst??nt? d? fa?tul ?a t?l?v?z?un?a man??ul?aza, dar ?r?a ?ut?n? d?ntr? n?? st?u ?um s? d? ??, ?r?n ?? m?jl?a?? s? ?u ?? r?zultat?. D?n ?a?at?, d? ??l? ma? mult? ?r?, ?ut?m d???uta d???r? un a?t man??ulat?r d?ar du?a ?? a???ta ?-a ??tr??ut. D?n ?un?tul d? v?d?r? al t?l?????tat?rulu?, ??l ma? gr?u lu?ru ??t? ?a adm?ta ?a ?r?gram?l? d? t?l?v?z?un? ?? ?ar? l? urmar?st? (s? nu numa?) il ?nflu?nt?aza. ??nzat?a ?r?v?t?rulu?, d? d??l?na l?b?rtat? d? gand?r? s? d? d???z??, ??t? ?r?n???ala ??nd?t?? ?? ?ar? man??ular?a tr?bu?? ?a ? ind??l?n?a??a ??ntru a f? ?f????nta. 
?r?n ?ara?t?r??t???l? s? ?nt?n??tat?a ????r??nt??, ?r?n ??r??d???tat?a ?u ?ar? ?nt?rv?n? in?a d?n ?r?m?? an? a? v??t??, ?r?v?tul la t?l?v?z?r ?nflu?nt?aza in m?d d?f?n?t?r?u v?ata ?mulu? ??nt?m??ran. ?am?n?? ajung ?a gand?a??a, ?a ?? ??m??rt?, ?a ?? imbra?? du?a ?um l? ?ug?r?aza t?l?v?z?un?a.
??l?v?z?un?a, t?l?v?z??nar?a ?au ma??-m?d?a in g?n?ral r???n?tru???? r?al?tat?a, ??nf?gur?aza un n?u m?d?u d? ????t?nta ??ntru ?mul z?l?l?r n?a?tr?, un n?u m?d d? a f?.
In lu?rar?a d? fata m?-am ?r??u? ?a anal?z?z a???t f?n?m?n atat d? ?r?z?nt in v?ata ??t?d?ana a f???aru?a d?ntr? n??. 
In a???t ??n?, in ?r?mul ?a??t?l ?nt?tulat "?????t? t??r?t??? ?r?v?nd man??ular?a" am ?r?z?ntat ?at?va d?f?n?t?? al? ??n???t?l?r ?u ?ar? am ???rat ?? ?ar?ur?ul intr?g?? lu?rar?, s? anum? al? ??l?r d? man??ular?, ??mun??ar? s? t?l?v?z?un?. 
In ?adrul ??lu? d?-al d??l?a ?a??t?l am anal?zat ??nt?nutul s? tra?atur?l? man??ular?? ?r?n ?r??a, t?l?v?z?un? s? ?nt?rn?t. 
?ub???tul ??lu? d?-al tr??l?a ?a??t?l il r??r?z?nta stud?ul d? ?az ?n d?m?n?ul man??ular?? ?r?n t?l?v?z?un?, in ?adrul a???tu?a am anal?zat ?am?an?a ?l??t?rala d?n 2014, ?r?z?ntata d? ?analul d? t?l?v?z?un? ?nt?na 3 ?r?n ?m???un?l? lu? ??ha? Gad?a-??nt?za z?l?? ?u d?zbat?r?l? ?l??t?ral?.


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Bibliografie

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